Branding For Authors: An Overview

As a writer and a winemaker, I think a lot about branding. Branding is critical for selling wine, because it’s impossible to know what’s in the bottle until you buy it and open it. Branding builds a relationship of trust between the buyer and the winemaker: when the buyer knows the brand, he knows the…

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Book Review: “Shatter Me” by Tahereh Mafi

I finally did something I’ve been wanting to do for a long time. I bought the first book in Tahereh Mafi’s new series, SHATTER ME, which was released in November of 2011 by Harper/Harper Collins. Her second book, UNRAVEL ME, was just released on Feb. 5, which made me think, “Oh, how easy it will…

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